Business & Management

For times and particularly post-pandemic situations, businesses need to make strategic decisions to improve their performance, meet the challenges and achieve their goals. These long-term policy decisions can only be fruitful if made in light of extensive research to gain the right information           SWOT analysis is a managerial tool to have a clear picture of internal as well as external factors of the business in any current situation to reach the right decision for the future specific tenure. It helps you to derive a powerful strategy for your business growth while considering almost all internal and external factors. What is SWOT Analysis? SWOT stands for Strength, Weaknesses, Opportunities, and Threats your business faces in the marketplace. Strengths and Weaknesses are internal factors of a business (like HR, Plants, Working Environment, etc) you can change them over time, while Opportunities and Threats are external factors (like suppliers, competitors, Govt policies, etc) y