Business & Management

 Competitive Advantage Remember, when you last visit a grocery store to purchase shampoo, a face wash, or toothpaste. You had chosen a specific one to buy amongst many brands available on the shelf. Why did you choose that particular shampoo, face wash, or toothpaste? The answer is that a particular brand belonged to a company having a competitive advantage over its market rivals. And this competitive advantage made you select that brand. This is a very direct and simple example of the importance of competitive advantage. In this article, we will discuss in details The Definition of Competitive Advantage Examples of Competitive Advantage Types of Competitive Advantage How to identify the Competitive Advantage of your Business Strategies for Competitive Advantage A Case Study of Competitive Advantage Definition of Competitive Advantage The term competitive advantage refers to all the factors that make the customer choose your company's product over your competitor's. This compet