How to scale your business

Every businessman wants to increase revenues, maximize profits, and sustainable growth for his business. Scaling your business is the only solution to achieve these objectives. Scale is not a simple growth like increasing revenue from 500k to 600k. As you grow your business, you enhance your business operations. You need more offices, more staff and more units to produce. It will also increase the cost of doing business. Increase in revenue directly proportional to increase in expenses, so that profit margin remains the same or sometimes declines in percentage. 

Now let's understand what is scalability? Scalability of a business is the ability to exponentially grow 💹📈 on its own. Not only grow faster but at an exponential rate. A simple growth may be UpTo 15% or 30%. But with scalability the growth rate may be UpTo 100%, 200% or even more. Before scaling your business, it is very necessary to know the predictability of your business. You must focus on establishing a predictable regular stream of income from your business. Only this predictable side of your business will enable you to scale your business. You have to work in your business to have this predictable regular stream of income. 

What should be the point of focus to help you scale your business in future? You need to work in the business to make good sales, make money to meet the expenses. Some businesses focus on their products and services, others focus on their personnels. A good product or service and professional personnels are the competitive advantages for any business. But would these be the points to focus on to scale your business? We know that a product or service has its life cycle. A good product doesn't always win,  at different stages it needs to evolve or even rebirth to meet the market demand. The business depends upon the product, not one tends to scale. Personnels are the most unique assets of any business. But what would happen if your personnels switch to some other company, or retire from your job, and even die. Similarly if your business depends on your personnels, you can't scale it in future.

Think about your own business, what ever you would do? What could be the point of focus to scale your business in future? Read about the most scaled businesses of the world. You will find one common point of focus there, which helps the business to scale exponentially. This main point is the SYSTEM. If a business is based on a good system, it will help you to scale it in future. A good system is one, which can produce results.

 So the best idea to have a scalable business is number one a good result oriented system, number two is a competitively better product or service, and finally a team of professionals. This combination with respective orders is performing best for your business. You can make very good revenue with a good product on top, but you can't scale your business without focusing on the system of your business. Because the system is the real drive force to scale your business and you are the one who drives the system. 

Many businesses, which have good systems but can't scale, are because they have no system drivers. You as a business owner or a business manager should have the ability to drive the system of your business. The entrepreneurs of world's most scaled businesses like  Apple, Amazon and Google are not technically sound but they are the best drivers of their business system. Drivers do the things mostly behind the curtain. They know how to drive a system, a team member, a client, and a vendor. 

Next we will discuss the steps a driver would take to scale a business.